Two interesting articles on Airport Business, in my set of reviews for today.
One talking on the emergence of Amsterdam Schiphol as a major force in Europe and on their vision for sustainable growth. Schiphol has been a pioneer of the one – terminal concept – one of the factors, to which they attribute their success over the years gone by. Innovations in ground handling, recognizing the need for making frequent flyer friendly facilities for passport control and realizing the need for the airport to play a vital role in the growth story. What also caught my interest is the response by a certain, Roshan Lal who tries to talk on the present Indian context of the airports scene. Read the full article here.
The second one talks on the success story of the easyJet business model. Contrary to the other low cost airlines, easyJet intends to directly compete with the legacy carriers by focussing its services on the primary airports instead of the secondary and regional terminals situated elsewhere. The model has worked well for the airline which has grown from being a UK centric carrier to have bases on a pan European basis, the latest being in Lisbon. Read the full article here.
As for my research, Schiphol and the easyJet model could be perfect, if only they complied with my requests for an interview and subsequent observations into their respective cases. Low cost airlines need to ensure their sustainability and that will come about only if they serve airports with larger possible capacities – a reason why I believe the easyJet model makes sense than the conventional Southwest to me. Sure, Southwest has been an inspiration for almost any airline to dream of flying low cost, but it needs to be understood that times such as this, call for a rethink and a re-evaluation of strategies.