So I got this wonderful update from one of the recent campaigns I was fortunate to be part of – something that has become very close to my heart. It concerns the lives of one of the most backward of regions (Elavanchery) in my home state (Kerala) – on an aspect that is very close to my heart owing to my past involvement and experiences (education). Everything about the intent and the expected outcomes of this was so beautiful that I remember getting sold into this by line 3 of the campaign brief. Now, I may have my biases considering that the person behind it has been someone I have admired for a while – from a distance, for various reasons. This woman (in her mid-20s) had quit her very comfortable desk job in one of the Big 4s in the consulting world because she “wanted to do things that she really wanted to do”. Things like this. Wow!
It’s almost an unexplainable feeling when some things (or people) turn out right – I guess this was one such moment. The update read as follows:
A big thank you to everyone who supported my small initiative to help the kids in my village.Due to the amazing response, we exceeded the goal amount and were able to buy essentials for all the students in the school. 180 upper primary students and 230 lower primary students were given school bags, notebooks and other stationery.The kids are really, really thrilled and send their love to each of you for your kind gesture 🙂Thanks!