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Driverless Life Mobility Transportation

100 Citations!!

On the eve of hitting 100 citations (I’d like to thank the Academy!), please check out our most recent paper on automated vehicle (AV) adoption. We use clustering algorithms to determine market segments of AV consumers. We then determine the factors that trigger (non) adoption among these clusters.

We find that relative to the Great Generation,
 
  • Millennials have a higher likelihood of belonging to the well-informed market segment
  • Gen X-ers have a lower probability of belonging to the uncertain market segment
  • Boomers have a higher probability of belonging to the concerns-dominated market segment
The statistically significant differences across each AV consumer market segment underscore the potentially large impact that different consumer demographics may have on AV adoption and the need for targeted marketing to achieve better market-penetration outcomes. This is one of my favorite papers to come out of my dissertation and it’s taken a while – well, 2 years and 7 months to be precise. But here it is, published in the Journal of Transportation Planning and Technology https://doi.org/10.1080/03081060.2020.1735740

I will be celebrating by elbow-five-ing the wife, sitting across our workstations and practicing social distancing. Ah, the times.